That 400-fold increase in engagement underscores the power of strategic content repurposing and distribution. In 1956, Ruth Handler, co-founder of Mattel, launched the very first Barbie. Her spark of ...

Frank Micelotta/Shutterstock Khloé Kardashian is taking style inspiration from Barbie! Just a few days after the highly-anticipated Barbie film hit theaters, The Kardashians star, 39, went on ...