Welcome to Jeans Month on the Strategist, where we’re obsessively vetting denim — from trying on every pair at the Gap to ...

These are not your grandmother’s Gap jeans. Nearly ten years ago, the American apparel company underwent a complete rebrand, and ever since, they have produced some of our favorite denim.

The super slouchy, un-tailored fit is crafted from Gap’s ultra ... The stripes and baby doll silhouette give the top a nostalgic ’90s look. 7. High Rise Stride Wide-Leg Ankle Jeans: For ...

Short and petite folks swear by the baby bootcut. If you're stocking up on basics, why not? In terms of quality, Gap's bodysuits are on par with the best brands. This cornflower blue sweater will ...

It’s a good time to get a new pair of jeans: Every pair at the Gap is currently up to 50 percent off (officially, the semiannual sale is named the GapJeans Event). The jeans are already pretty ...

If you've been sleeping on the Gap denim, take this as your wake-up call. The retailer is killing it on the jeans front, especially when it comes to this high-waist style that's meant to be snug ...

I used to loathe it when my mom would drag me into Gap to shop when I was younger - at the time, there was nothing cool about being the kid in head-to-toe denim. But now that I'm an adult, I can't get ...