The round control knob that's been a staple of the company's cars since it debuted in 2001 succumbs to BMW's new Panoramic ...

But now that BMW is moving ahead to its advanced ... Drivers of BMWs are trending more and more toward operation via touch control and leaving the iDrive knob unused. Color us unsurprised: more ...

This week, BMW is unveiling the latest generation of its infotainment platform that includes so much more than just navigation and a clever master knob to control to it all.

This is the philosophy that has underpinned the BMW iDrive infotainment system ... As well as navigating menus, the iDrive rotary knob can also be used for other functions, such as zooming ...

“It was not easy for us,” said Joern Freyer, BMW’s head of user interaction, when asked about dropping the iDrive knob. What drove the decision, Freyer tells us, was data. Drivers of BMWs are trending ...