Whether it's with BMW Group projects, like the forthcoming Neue Klasse vehicle range, or reimagining the future of air travel ...

BMW’s new heads-up display, set to debut in late 2025, diverges from traditional systems in future-forward ways.

The BMW iX3 kicks off an unprecedented model ramp-up up to 2027: The launches of more than 40 models of all drivetrain ...

The German manufacturer has made multiple claims of wide-ranging improvements on its currently available electric models, but ...

Last March, BMW announced its Neue Klasse, the new all-electric architecture that will underpin its future EVs. As the company continues to trickle out details of the new technology, it invited a ...

It may be one of the world’s worst-kept secrets, but BMW has finally confirmed that the first of its new generation electric cars will be the replacement for the current iX3 SUV.

In an exclusive retrospective conversation, Hypebeast sits down with Dr. Thomas Girst, global head of cultural engagement at ...