The original logo had been designed long before these ads ran, but as pointed out by Fred Jakobs, archive director at BMW Group Classic, the brand did little to correct these assumptions. “For a long ...

BMW has grown into an iconic brand known for luxury, performance and innovation in the automotive industry. Today, the BMW logo is instantly recognisable worldwide, representing not only the ...

One company that falls into this category is BMW. Last September CEO Norbert Reithofer hinted that the possible creation of a forth brand to mesh with BMW, Rolls-Royce and MINI is in the company's ...

It's an odd thing, when an acronym supersedes a brand's actual ... Going forward, BMW became a hallmark of German automotive engineering, with its classic logo beginning to appear in print ...

Expect deliveries to commence on BMW's latest and greatest electric SUV in the summer of 2025, and that's right around the ...