The original logo had been designed long before these ads ran, but as pointed out by Fred Jakobs, archive director at BMW Group Classic, the brand did little to correct these assumptions. “For a long ...

"BMW has always exhibited a remarkable ability to reinvent itself. This brand campaign, which is the first iteration of its kind globally, reflects BMW's place within the psyche of South Africans ...

Founded in 1916 to manufacture aircraft engines, the BMW brand has come a long way with its own vehicles but also as the owner of both the Mini and Rolls-Royce brands. When you think about BMW ...

The latest iteration of the long-running sports sedan debuted back in 2024, but that hasn't stopped BMW from continuing to ...

Tesla TSLA.O EV sales in Europe have fallen in February behind legacy brand Volkswagen VOWG.DE and the BMW group BMWG.DE, as well as rivals from China, data by research platform JATO Dynamics ...

Despite the shared underpinnings, BMW says fuel cell models produced from the Toyota partnership will still retain their “distinct brand identities and characteristics”. Chairman of the ...

The news, which was first reported by trade publication Car Dealer magazine, comes one year after police forces around the UK were instructed not to use BMW patrol cars fitted with the brand’s ...

BMW’s pure electric Mini also sells from 148,800 yuan in China while Mercedes’ Smart #1 car is priced from 154,900 yuan. Domestic brand Firefly will compete against BYD’s Seal and Xpeng’s ...

The X1 is BMW’s smallest SUV. It might not look dramatically different from the old X1, but this is an all-new car with different engines and drivetrain. Unlike the traditional BMW layout ...