The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

planning by audience (and customer journey) ensures marketing dollars are spent on the accounts most likely to be in the buying cycle. Since only 5% of B2B buyers are actively in the market for ...

2020 has been laden with challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize this year has also been setting the stage for much-needed ...

Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted ...

LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows.

When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss opportunities for economies of scale.

Use the Value Proposition Canvas tool to make sure all the key elements are covered Analyze current value propositions to identify strengths and opportunities for improvement Create a compelling B2B ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer ...

Such as procurement solutions, customer relationship management (CRM) software, and enterprise resource planning (ERP) tools. Many businesses turn to dedicated B2B ecommerce marketing platforms ...

When COVID-19 hit in March 2020, few B2B marketers had plans to deal with their live conferences and events getting ... by the pandemic should serve as a wake-up call for brand managers to develop ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

The video, part of the agency's Marketing Shorts series, examines the pitfalls of diving into the details of B2B website development without a well-defined plan. “This video is designed to help ...