planning by audience (and customer journey) ensures marketing dollars are spent on the accounts most likely to be in the buying cycle. Since only 5% of B2B buyers are actively in the market for ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

2020 has been laden with challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize this year has also been setting the stage for much-needed ...

Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted ...

Use the Value Proposition Canvas tool to make sure all the key elements are covered Analyze current value propositions to identify strengths and opportunities for improvement Create a compelling B2B ...

When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss opportunities for economies of scale.

Such as procurement solutions, customer relationship management (CRM) software, and enterprise resource planning (ERP) tools. Many businesses turn to dedicated B2B ecommerce marketing platforms ...

Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses. “Boring to boring”, “fridge ...

The video, part of the agency's Marketing Shorts series, examines the pitfalls of diving into the details of B2B website development without a well-defined plan. “This video is designed to help ...

Why we care. The Companies Hub provides B2B marketers with actionable insights to fine-tune their LinkedIn campaigns. By identifying engagement levels, marketers can better plan, target ...