In today’s digital-first world, businesses can no longer rely solely on word-of-mouth or traditional advertising to stay ...

The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.

B2B software provider Delasport is powering up A247’s innovative igaming operation in Brazil with its turnkey solution.

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Seamless handoffs: Ensure alignment between sales, solutions engineers and customer success to provide a consistent, high-value experience at every touchpoint. B2B buyers value efficiency.

Minor Hotels, the global hospitality group, has unveiled a major brand evolution as it looks to position itself as a guest ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Simply being known isn't enough. Iosetta Santini offers marketing lessons for research businesses, following a report on ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C to B2B. By Jasper Baumann 3 Apr 2025 4:00 pm X ...

The new website features improved functionality, simpler navigation and a greatly-enhanced user experience. Visitors can enjoy ITPro's trademark mix of exclusive product reviews, expert analysis and i ...

Fleet Alliance has closed its Intelligent Car Leasing brand, which specialised in consumer leasing, to focus efforts on its ...