For example, evaluating the brand strategy of two companies as part of due diligence in a potential merger affords far more strategic options and minimizes the typical scramble and "hurry up to fix it ...

This in-depth case study explores the creation of a vision, mission and core values for a pharmaceutical technology company to develop a clear B2B brand strategy that underpinned a new strategic focus ...

Some 59% of B2B marketing leaders have identified video as a leading marketing technique that they plan to use for brand-building in 2024. That's according to a recent infographic (below) from ...

BDX brings together brand strength and demand strength in one connected approach; it provides a consistent, coherent experience to buyers across funnel stages. B2B companies should focus on closing ...

Fleet Alliance has closed its Intelligent Car Leasing brand, which specialised in consumer leasing, to focus efforts on its core B2B channels. Existing Intelligent Car Leasing (ICL) customers have ...

Founded in 2019 by Shrey Jain, the bootstrapped BPC D2C brand has bet big on the B2B engagements, with a corporate gifting business model, to emerge profitable rather than solely relying on ...