Six leading marketers talk about the importance and role of trust in B2B in 2025, as part of the research for my book on ...

A B2B brand’s reputation will directly influence ... In our campaigns, over 2,500 people get educated for every one who books a demo. A value-first approach like this strengthens your brand ...

Benefits of influencer marketing Some 84% of marketers say a measurable benefit from working with B2B influencers is brand awareness (reaching new audiences), and 69% say a measurable benefit is lead ...

Though many of these trend reports use B2C brands on TikTok as examples, this approach has also become popular among B2B brands. In this article, I'll cover the key benefits of using EGC for B2B ...

Pro tip: Try not to sound spammy or pushy. B2B leads are easier to convince with... An offer they can't refuse, such as a free e-book, tool, or free access to an event User-generated content, such as ...

Humanise your brand through smart use of voice and tone ... B2B Marketing is the trusted advisor to the B2B community. Contact us below to book your discovery call and find out how B2B Marketing’s ...

Many ingredients go into building a strong B2B brand, but five are the most important. No one knows this better than EY’s master brand builder, John Rudaizky. At this fireside chat, John will ...

No B2B brand can compete with those pillars of attention-through-entertainment ... no matter how "intelligent" vendors claim their hyper-personalization tech is). In the d·book, I share my debate with ...

This in-depth case study explores the creation of a vision, mission and core values for a pharmaceutical technology company to develop a clear B2B brand strategy that underpinned a new strategic focus ...

The future is bright for the B2B brands who are willing to adapt to the new opportunities that lie ahead, but it also requires caution. In 2019, the IPA in collaboration with the Financial Times ...