For example, evaluating the brand strategy of two companies as part of due diligence in a potential merger affords far more strategic options and minimizes the typical scramble and "hurry up to fix it ...

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign ...

This in-depth case study explores the creation of a vision, mission and core values for a pharmaceutical technology company to develop a clear B2B brand strategy that underpinned a new strategic focus ...

Global banking platform Wise has grown steadily in recent years, and it is now turning attention to its B2B arm as it looks to realise its next stage of growth. The brand currently moves about 5% of ...

Agency The Transmission provides key insights into the opinions, challenges, and priorities of 500 B2B brand marketers across the world. For too long, businesses have struggled to connect their brand ...

Enlisting the help of a well-known public figure to expand your brand's awareness and create buzz surrounding a specific campaign can be monumental, but actually hiring one for your B2B influencer ...