A B2B brand’s reputation will directly influence ... In our campaigns, over 2,500 people get educated for every one who books a demo. A value-first approach like this strengthens your brand ...

B2B leads are easier to convince with... An offer they can't refuse, such as a free e-book, tool, or free access to an event User-generated content, such as reviews This ad from Asana is a neat ...

Though many of these trend reports use B2C brands on TikTok as examples, this approach has also become popular among B2B brands. In this article, I'll cover the key benefits of using EGC for B2B ...