The rise of AI-generated content is creating an authenticity crisis, risking unreliable AI models. In 2025, businesses must ...

Distributed ledgers can create an independent chain of custody to ensure the authenticity of information. Leveraging immutable, decentralized and cryptographically secure ledgers can prevent ...

Authenticity means that brands are honest ... especially when they feel the information is provided with their best interests in mind. Successful communications strategies in the age of AI ...