Bandiera, Oriana, Andrea Prat, Raffaella Sadun, and Julie Wulf. "Span of Control and Span of Attention." Harvard Business School Working Paper, No. 12-053, December 2011. (Revised April 2014.) ...

The audience’s content filter is higher than ever, and their attention span is lower than ever. Radio is among multiple entertainment choices, including the automobile dashboard. To effectively ...

With the advent of social media platforms and the smartphone in 2007, brand guardians, media buyers and communication experts face a challenging task to get audience attention. In this time ...

The average human attention span has fallen from 12 seconds to eight seconds. That is shorter than the attention span of a goldfish. Glub-glub. One school of thought on the cause of our shrinking ...

This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners ...