Athletic Brewing Company, a nonalcoholic brewery based in Connecticut, has raised over $6 million to support nature trail ...

They don’t want to cater only to people who don’t drink alcohol; rather, they believe anyone who likes good beer would enjoy their product.

To keep up with soaring growth, Athletic Brewing implemented Loadsmart’s ShipperGuide TMS—and realized major savings in the ...

Give me a second. Let me explain it.’” Shufelt and Walker went on to found Milford-based Athletic Brewing Company in 2017. The story of their company was the focus of CT Mirror’s “This ...

Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category." Harvard Business School Teaching Note 523-088, February 2023.

Why Athletic Brewing, Fly by Jing, Solely, Row 7, PNK, and more are among Fast Company's Most Innovative Companies in food for 2025 ...

Nonalcoholic beer is one of the fastest growing segments of the beer industry, and Athletic Brewing is on top. WSJ explains how Athletic’s strategy helped reinvent nonalcoholic beer. Photo ...

CT Mirror State Policy Editor Erica E. Phillips sat down with Bill Shufelt and John Walker of Milford’s Athletic Brewing Company (athleticbrewing.com) on March 19, 2025 at Stamford’s Ferguson ...

Athletic Brewing Company has signed new partnerships with six college basketball players on the men's and women's sides to take part in the brand's latest “From Tip-Off to Title” campaign.

The inaugural MADE event featured panels with Hartford HealthCare CEO Jeff Flaks, Athletic Brewing Company CEO Bill Shufelt ...

The Broncos are in new territory playing in the Frozen Four for the first time. But they’re playing a team they’re used to seeing in the postseason. (April 9, 2025) ...