Consider Aristotle’s seminal work “Rhetoric.” It may not be easy reading, or enjoyable, but “Rhetoric” is one of the best writings on persuasion. It is worth taking time to read and ...

Over the past two decades, the profusion of influencers on social media has been nothing short of overwhelming.

It's the ability to alter someone's beliefs, decisions, and behaviors through reasoning or appeal. Persuasion has been a powerful tool of influence for a long time. The ancient philosopher Aristotle ...

Rhetoric and Persuasion According to Aristotle, there are three "modes" of persuasion to be used in rhetoric—the formal name for the study and practice of persuasion. Those modes are... Ethos, or ...