It's the ability to alter someone's beliefs, decisions, and behaviors through reasoning or appeal. Persuasion has been a powerful tool of influence for a long time. The ancient philosopher Aristotle ...

Rhetoric and Persuasion According to Aristotle, there are three "modes" of persuasion to be used in rhetoric—the formal name for the study and practice of persuasion. Those modes are... Ethos, or ...

An element of persuasion is key to most speeches, ensuring that an audience are on the speaker's side. But how's this done? The only communication that works is real authenticity. Alastair ...

So clearly it was learned early on in human history that art as personal adornment enhanced your status. Modern politicians use political techniques invented by rulers of old, but instead of paint ...