The problem for the studios is that we might only glance at a movie poster for a few seconds, but in that time it has to tell us what kind of movie it is, what makes it special and why we have to ...

Film posters are an outlier in the movie advertising matrix. “When the trailers are no longer played and the promotional campaign winds down, the poster remains,” outlines Poster House, the New York ...

By Georg Szalai Global Business Editor The poster for the 15th edition of the Beijing International Film Festival (BJIFF) has some inspirations and messages that may lead you to take a closer look.