In addition to activating Google Messages Screen Effects by using certain text phrases, the animations are also called up by ...

An curved arrow pointing right. Apple just unveiled animated emoji, which they're calling "Animoji." They can be used in the Messenger app and can be used as stickers or sent to a friend as a video.

As much as I agree that The Emoji Movie is a crassly conceived, derivative, sloppily executed mess of a mediocre animated movie ... was made with love. Josh Dickey is Mashable's Entertainment ...