Amazon Ads, the lucrative advertising arm of the marketplace giant, has launched Amazon Retail Ads, a new retail media ad placement and management service for US retailers that aims to allow retailers ...

While Amazon commands three-quarters of all retail media spend and Walmart claims another 7%, the remaining players are fighting for the remaining slice of the pie, according to EMARKETER projections.

Amazon’s ad service highlights the need to reexamine how consent is obtained, understood, and respected in retail media. This isn’t just about compliance—ethics, trust, and the evolving ...

Amazon has served as the model for retailers aspiring to scale up ad businesses reliant on first-party shopper data, commonly referred to as retail media networks within the industry. The company ...

Image courtesy Albertsons Media Collective Retail media ads can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

"Amazon Retail Ad Service helps retailers enhance ... to help advertisers optimise their media investments. The launch highlights how Amazon Ads is making its insights more accessible and ...

Amazon Ads is introducing Amazon Retail Ad Service, enabling retailers to enhance their shopping experiences and scale advertising. The service is currently in beta with multiple retailers ...

Since Amazon launched the program, surveys and data indicate returns have become more of a financial and logistics pain point for retailers. Meanwhile, Amazon and other retailers are introducing ...

Q4 2024 Management View Megan Clarken announced her retirement as CEO, with Michael Komasinski set to take over on February 15, 2025. Clarken emphasized Komasinski’s experience in ad tech and ...