Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user ...

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, ...

LOS ANGELES - Amazon on Wednesday unveiled Alexa+, a generative AI-powered upgrade to its popular voice assistant that aims to provide more humanlike conversations and smarter interactions.