Insurance was once about good coverage. By 2010 low cost competitors had changed the conversation to cheap and easy – a compelling message. Since people shop less than two companies Allstate needed to ...

To the world, he's Allstate's Mayhem, but Dean Winters is so much more than a raccoon, or a teenage girl, or the sizzle in this promposal. Here's what you might not know about your favorite ...

Five years ago, competitors were challenging Allstate on our perceived weakness: price. The brand needed a character named Mayhem to help show that you may get what you pay for when it comes to ...

Allstate has been doing video ads featuring actor Dean Winters portraying the Mayhem character for years, providing humorous insight into preventative ... "Mayhem helps us highlight relevant ...

The Mayhem Tweet Off campaign is prompting fans to band together on Twitter ... and it is a content type that people associate with passion, excitement, and loyalty,? Mr. McNally said. ?Those are very ...