With them, he's Mayhem, the black-suited character featured in a host of commercials for the insurance company Allstate.

Since people shop less than two companies Allstate needed to deposition low cost competitors and move up on the consideration list, thus generating quotes.

Allstate Insurance is promoting its home insurance offerings with a new initiative starring its Mayhem character in Tweets intended to make consumers aware of how what they post on social media sites ...

Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign to ignite a battle on Twitter that will see the losing teaming get shredded in a live stream. The insurance ...