Insurance was once about good coverage. By 2010 low cost competitors had changed the conversation to cheap and easy – a compelling message. Since people shop less than two companies Allstate needed to ...

Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign to ignite a battle on Twitter that will see the losing teaming get shredded in a live stream. The insurance ...

With them, he's Mayhem, the black-suited character featured in a host of commercials for the insurance company Allstate.

Bird was featured in the latest AllState commercial with "Mayhem," who was causing a ruckus in Bird’s attic at his home. "I’m ...