Boston Celtics star Jaylen Brown spoke about the NBA as a business, particularly in relation to branding and media influence.

The sneaker community is fawning with anticipation as Jordan Brand prepares for the release of the highly awaited 'Rare Air' colorway of the Jordan 4. Sneaker fans are excited for the drop ...

Bird and Magic preceded Air Jordan’s unprecedented ascendancy, rejuvenating the once great rivalry between the Boston Celtics and Los Angeles Lakers in the 1980s and, in turn, the league itself.

The Utah Jazz could be without a big name in the backcourt during Friday's contest vs. the Boston Celtics. According to a ...

with every great player from Air Jordan to King James receiving a moniker. One NBA star who has recently been given a nickname of his own is Jayson Tatum, the Boston Celtics franchise cornerstone ...

Best of all, Jordan's black and red colorway of the Air Jordan 12 also became equally consequential. Dubbed the "Flu Game" colorway, the kicks immediately became historic in the sneaker industry.

Since then, Doncic has kept his foot on the gas with new colorways of the Jordan Luka 4. During last night's rivalry game against the Boston Celtics, Doncic laced up a never-before-seen colorway ...

Update: It’s been nearly 10 months since we first discussed Nigel Sylvester’s forthcoming Air Jordan 4 collaboration and its launch is now a mere 10 days away. In continuation of his “Bike ...