After undergoing years of painful treatments for a childhood disorder, inventor Aaron Horowitz was inspired to help provide comfort to young children battling cancer As a child, Aaron Horowitz ...

This animatronic duck, which insurance giant Aflac distributes free to pediatric patients, aims to restore it. Among its many features: a companion IV set that allows kids to “treat” the duck ...

One special way of being there for children with these conditions is through My Special Aflac Duck®, designed to help provide comfort to pediatric patients with cancer or sickle cell disease. More ...

to create My Special Aflac Duck. With four patents pending, lifelike movement and emotions, and a Bluetooth-enabled app, this innovative social robot uses interactive technology to help children cope ...

The Aflac Duck marketing campaign also continues to bolster brand recognition. Looking forward, Aflac's management emphasizes a strategy that prioritizes sustainable growth and long-term ...

The partnership, which the two companies formed to sell plush dolls modeled after the Aflac Duck, will be promoted through social media and a new app called Duckchat. The app provides branded emojis ...

Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...

One special way of being there for children with these conditions is through My Special Aflac Duck®, designed to help provide comfort to pediatric patients with cancer or sickle cell disease.