Adweek on MSN11 天
25 Years Ago, Aflac CEO Dan Amos Bet $1M on a Duck. Here's How It Made a Splash.
The vociferous waterfowl is a fixture in the consumer culture, enjoying a 92% recognition rate, according to Q&A Research.
Time1 年
A Companion for Kids With Cancer
This animatronic duck, which insurance giant Aflac distributes free to pediatric patients, aims to restore it. Among its many features: a companion IV set that allows kids to “treat” the duck ...
CSR Wire6 天
My Special Aflac Duck® Helps Kids With Cancer and Sickle Cell Feel Like They’re Not Alone
One special way of being there for children with these conditions is through My Special Aflac Duck®, designed to help provide comfort to pediatric patients with cancer or sickle cell disease. More ...
Yahoo Finance9 天
My Special Aflac Duck(R) Helps Kids With Cancer and Sickle Cell Feel Like They’re Not Alone
One special way of being there for children with these conditions is through My Special Aflac Duck®, designed to help provide comfort to pediatric patients with cancer or sickle cell disease.
Marketing Dive8 年
Aflac and Macy's promote holiday campaign with social media and messaging app
The partnership, which the two companies formed to sell plush dolls modeled after the Aflac Duck, will be promoted through social media and a new app called Duckchat. The app provides branded emojis ...