Aflac is teaming up with Macy?s for a holiday charity campaign that makes use of social media and branded mobile messaging services to raise awareness for childhood cancer. The partnership, which the ...

The ?Ski Patrol? spot will premiere during the 90th Macy's Thanksgiving Day Parade, which airs on Thursday, November 24, on NBC, and will feature the Aflac Duck's sixth appearance in the parade. The ...

This animatronic duck ... which Aflac tapped to spearhead the project after Sproutel launched a similar toy (Jerry the Bear) for kids with diabetes. “It’s about being happy.” ...

Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...