Contrary to the hype, the 950 million Millennials are not that different to previous generations. Only the 16% of affluent Millennials exhibit the characteristics ascribed to them, and brands should ...

The 2008 financial crisis, which struck when they were in their teens to late 20s, hit them especially hard: A 2019 paper found that the average millennial lost about 13% of their earnings during ...

The emerging affluent are consumers who earn enough to start saving – and investing – but why are many not saving enough? The emerging affluent are a rising consumer class with big financial ...

Though it's better known for bulk deals for budget-savvy members, Costco also sells more expensive items geared toward ...

Business Insider reports that, according to data from analytics firm Numerator, millennial and Gen X households ... 10-carat diamonds," James said. "Affluent people love a good deal," he added ...