All theories of how advertising works have their uses – but individually all are dangerous if they are taken too literally as the truth. This article summarises six main theories and shows how an ...

Older people—particularly women—continue to be underrepresented in advertising. Some companies, however, have recently begun featuring more older women as decorative models in their advertisements. We ...

A framework for an interconnected and evolving content ecosystem includes multiple tools and networks: Although digital media companies and advancements offer promising and evolutionary content ...