Ahuja said AI functions help websites co-ordinate both functions, which were previously managed in completely different ways "with different guardrails". Adobe is also releasing other new tools ...

But whatever the form, AI is top of the agenda for retailers as a cursory glance through the session agenda for January’s National Retail Federation conference would confirm. Data coming out of the ...

The Adobe Experience Platform Agent Orchestrator is a new feature designed to allow businesses to manage AI agents not only within Adobe’s ecosystem but also across third-party platforms.

Adobe has unveiled its latest strategy and product offerings for agentic AI, enhancing its Adobe Experience Platform (AEP) with AI-driven functionalities. The new capabilities allow marketers to ...

"We think that Adobe will continue to ramp up investment in new product extensions, particularly around generative AI, as it pursues a rapidly expanding total addressable market," said Argus ...