An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their sponsorship of Federico Staksrud and their new push into the pickleball market.

Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed quickly by following the example of leaders in the space. The ...

The expectations placed upon Jalen Green have always been high. Since the Houston Rockets selected Green with the second ...

Sullivan is among the latest players to be featured in an Adidas marketing campaign called the “Messi +10 collab,” including ...

Sportswear powerhouse Adidas is leveraging the mobile channel to build brand awareness around Adidas Originals in Berlin, Germany. Adidas intends to launch its "Urban Art Guide" application in Europe ...

LA Clippers guard James Harden discussed how fans can wear his signature adidas sneakers on and off of the basketball court.

Tyler Rutstein, a veteran of Adidas and Overtime, has been hired by Under Armour as its senior vice president of global brand and Americas marketing. In an email to FN, Under Armour confirmed ...