Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer "ad blindness," brands must find ways to reach niche audiences with the ...

This has leveled the playing field, allowing small brands and indie developers to go viral without massive ad spend. Instead of pouring money into paid ads, successful consumer applications now ...

Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from ...