Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Online advertising is moving to alternative platforms like YouTube as the deadline for TikTok’s ban in America draws near, ...

Disney has expanded the proprietary customer data that underpins its ad tech platform to Europe and the Middle East, ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

Quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart are focusing on ad revenues to achieve profitability, ...

But EMARKETER projects gaming ad revenue will grow by single digits through 2028 ... That strategy seems aimed at enticing programmatic advertisers who may have been put off by the complexities of ...

Corus Entertainment Inc. reported a loss in its second quarter as its revenue fell 10 per cent compared with a year ago.

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

But Snap’s take on AI-generated ad creative is a little different, Kao said, because the technology “enables real-time, interactive brand engagement.” “Unlike some of the other platforms that ...

The take up of advertising-supported subscriptions to streaming platforms has been faster than ... And for the first time, ad-supported streaming has overtaken linear TV in Samsung homes, with ...

BofA lowered the firm’s price target on Meta Platforms (META) to $640 from $765 and keeps a Buy rating on the shares. Recent channel checks ...