Among the numerous marketing tactics and tools, one stands out for its authenticity and impact: user-generated content (UGC). This dynamic approach not only transforms passive consumers into ...

With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more ...

ESPN has discussed adding user generated content to its upcoming direct-to-consumer service, internally codenamed Flagship, set to launch this fall, an insider familiar with the matter tells TheWrap.

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

In Alex Sherman’s weekly CNBC Sport newsletter, he reports that ESPN is planning user-generated content to be part of the ESPN Flagship platform in an effort to reach younger sports fans.

Among those who view video via smartphone, short-form news and entertainment videos are most popular (68%), followed by user-generated video content (e.g., YouTube) (57%) and music videos (49%).

Also called "peer production" and "crowdsourcing" and available on the Web via blogs, wikis and social media, user-generated content includes the daily news, encyclopedias, movie and product ...