Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to ...

The USRA post explains that the "formation of ripples by wind passing over a water surface is a classic example of an emergent phenomenon ... ripples captured in the viral clip.

A simple question about spring plans generates 174 million views as social media users share anticipation, creating a viral ...

A new crypto meme phenomenon is taking shape, fueled by a panda-themed token called Panshibi (SHIBI). With a presale at ...

The "sun candle," also known as a subsun, is a rare optical illusion caused by sunlight reflecting off tiny ice crystals in the air.

In a viral clip, one Walmart customer shared his shock after seeing a Carrots T-shirt selling for $13. What's wrong with the price tag?

sparking the viral debate: Is it gold and white or black and blue? On the 10th anniversary of the post, Today honored the online phenomenon by bringing co-anchor Jenna Bush Hager out in the dress.

“Going viral” appears to be a 21st century phenomenon. But is it? History documents that the gospel went viral following the death, burial and resurrection of Jesus. There was no media campaig ...