The Tennessee Supreme Court ruled Wednesday that personalized license plates are government speech and not subject to the First Amendment's ban on viewpoint discrimination. At the center of the case was plaintiff Leah Gilliam's personalized Tennessee license plate,

Tennessee Supreme Court rules personalized license plates are government speech, not protected by the First Amendment.

Unfortunately, it appears that Gilliam has lost the good fight… at least for now. The Supreme Court of Tennessee recently shared their majority opinion – and conclusion – which cited that government-issued license plates fall underneath the category of government speech, thus “69PWNDU” cannot be on a Tennessee license plate:

The Tennessee Supreme Court has issued an opinion stating vanity license plates in the state are not protected under the First Amendment.

Justice Sarah Campbell wrote in the decision that the First Amendment does not apply to personalized license plates because they are "government speech."