As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

Since taking over as Starbucks' new CEO, Brian Niccol has emphasized the need to bring the company back to its roots by focusing on its core products and personalizing the coffee shop experience ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...

Starbucks CEO calls for "accountability” and a return to office-based working after making job cuts to revitalise the company ...

曾帮助 Chipotle Mexican Grill 扭转颓势的Niccol表示，星巴克需要快速改革。星巴克的同店销售额已连续四个季度下降。投资者表示支持他的工作，但这些快速的变化让一些员工感到不安。

Starbucks has named a new chief financial officer as part of its larger turnaround effort. Starbucks Chairman and CEO Brian ...