Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Sprite is one of the most popular beverages across the globe and its crystal-clear appearance is a key aspect of its branding ...

In 1959, the U.S. car market reached peak tail fin. That year’s Cadillac Eldorado took jet-age styling to the extreme, with ...

Cola’s billion-dollar club in India, becoming its third brand after Thums Up and Sprite to hit this major FMCG milestone.

Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and ...

Coca-Cola will be introducing beverage brands like Honest Tea, BodyArmorLyte and Vitaminwater in the Indian market, besides ...

Coca-Cola is set to introduce its global sports drink, BodyArmorLyte, to the Indian market, alongside expanding other ...

A small number of Coca-Cola, Sprite and Appletiser cans in the UK have been recalled. It comes after high levels of a chemical by-product from chlorine disinfectants were found in some of the ...

With its cartoonish ‘Frogeye’ face, Lilliputian dimensions and 43hp engine, the Austin-Healey Sprite wasn’t the obvious ...