Cinema has one of the highest advertising equities among younger audiences, according to research by Kantar, commissioned by Val Morgan Cinema. The study was conducted through analysis of ad equity ...

Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) ...

Bain Capital and WPP Plc are planning to break up and sell market research company Kantar Group, the Financial Times reported ...

Multibillion-dollar market research group Kantar is set to be broken up and sold by owners Bain and WPP, shifting from a plan ...

When forced to choose overpriced pints or overpriced popcorn, Val Morgan research finds young'uns are opting for the latter.

WPP (NYSE:WPP) and Bain Capital plan to split market research company Kantar Group in preparation for a sale, the Financial ...

This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy ...

In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...

Aquila and Kantar Media Successfully Launch Calibration Panel in 1,000+ Homes, Marking Significant MilestoneExpanded Leadership Team, ...

Find $10 billion down the couch over the weekend and don't fancy a new Ferrari or two? You could do worse than this.

The Sri Lanka Institute of Marketing (SLIM), in partnership with Kantar, a global leader in market research and consumer insights, proudly presents the highly anticipated SLIM-Kantar People’s Awards ...

Kantar is set to be broken up and sold by Bain (BCSF) and WPP (WPP), Ivan Levingston and Daniel Thomas of The Financial Times reports. Bain and ...