Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest effort in that direction is getting its polarizing Type 00 EV concept onto Parisian streets for the first time – with actor Barry Keoghan in tow.

Paris Fashion Week traditionally showcases the latest in fashion, but this year, a surprising entrant turned heads on the city's famous boulevards—the Jaguar Type 00 Concept, an electric vehicle signifying a bold new chapter for the historic British automaker.

Jaguar Type 00 has been spotted on the streets of Paris for the first time since its launch. A host of celebrity A‑listers were pictured arriving at glamorous locations throughout Paris Fashion Week in Jaguar’s unmistakeable,

It turns out that Jaguar had millions of highly opinionated fans, who expressed themselves not only quite lucidly, but regrettably quite personally towards chief creative officer Gerry McGovern and his JLR colleagues.