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CORRECTION: A previous version of this story, its headline and a photo caption misstated the price of the Elly Amai ...
A single berry sells for $19 at a California store. Is it conspicuous consumption or a part of gift-giving culture?
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Well, not just any strawberry. This being Erewhon, the strawberry is imported from luxury Japanese supplier Elly Amai and sold in an individually packaged plastic container — for $20 a pop.
Los Angeles grocery store Erewhon added a pricey single piece of fruit to their shelves, a $19 strawberry from the brand Elly Amai.
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