Frame, which was founded as a denim company by Erik Torstensson and Jens Grede in 2012 and has since grown to include ...

The Gen Z influencer resurrected the polarizing look that reigned in the early aughts with an exclusive pair in partnership ...

Alix Earle is not only the face of FRAME but also the champion of the bring-skinny-jeans-back movement. The SI Swimsuit model ...

A collaboration between FRAME Denim and TikTok star Alix Earle, this new silhouette—which comes in two colorways, Flaunt and ...

Alix Earle and Frame just launched "The Alix" skinny jean with a daring campaign starring the social media star and photographed by Get all the details on the launch. A portion of the sales will be ...

Earle spoke with ELLE.com to discuss working with FRAME Denim, what she learned while designing The Alix, and, most importantly, her thoughts on the return of skinny jeans. I know that there’s ...

The social media star talks the controversial silhouette, the TikTok shutdown, and the one shoe trend you’ll never see her partake in.

Believe it or not, skinny jeans are back! FRAME and Alix Earle say so. The California-based label has teamed up with the social media sensation for an exclusive co-branded collaboration.

Is 2025 the year of skinny jeans? It is if Alix Earle has anything to say about it. The Gen-Z social media maven teamed up ...