H-E-B opened its second store in Frisco on 8/7/24, continuing its expansion in the DFW Metroplex. The store is located at HWY 380 and FM 423 and serves residents in eastern Denton County. "This new store will build on the company's longstanding presence in the area and reinforces its commitment to serve more customers in this dynamic and growing part of Texas," said Mabrie Jackson, senior director of public affairs for H-E-B. Proudly serving communities across the state since 1905, H-E-B is committed to the DFW area for the long term and hopes to serve even more of the Metroplex in the future.