Natural Alternative® has deep roots in the organic lawn care business. Our parent company, NaturaLawn of America, has been breaking new ground in the industry since 1986, when founder Phil Catron made it his mission to raise the bar for safety standards from the first lawn he serviced. Many declared his venture would not succeed. They said this organic, natural, “green thing” would be a passing fancy, believing chemicals were necessary for beautiful, pest-free and weed-free lawns. Phil stuck to his core belief that family safety was first and the natural and organic approach was not only here to stay…but the right thing to do. When the government banned certain pesticides, NaturaLawn of America had already surpassed their guidelines by implementing our own Integrated Pest Management practices years prior. And years ahead of other states passing zero-phosphorus laws, we developed zero-phosphorus programs and materials to protect our waterways.